Concept:
Comprehensive climate control, effortless operation
Strategy:
ABB is a Fortune Global 500 company; variable frequency drives are a major component of their energy efficiency business. To reflect the simplicity in which they can reduce energy consumption, we stuck to a couple of main objectives:
• A clean, crisp, and light color palette, reflecting the drives' mission to reduce energy consumption
• Systems displayed in full 3D or within proper settings where the product is frequently seen and utilized to showcase the products' approachable nature
• Systems displayed in full 3D or within proper settings where the product is frequently seen and utilized to showcase the products' approachable nature
Summary:
Most users' of HVAC and Water drives aren't experts in the products themselves (though, there are a good many who are). Showcasing plain clothed individuals easily utilizing the product, with 3D systems replicating the processes that those in the industry recognize, we aimed to create the next generation of approachable experts in green technology.
Through successful customer case studies, including those in other industries, and engaging how-to videos that utilized clever film techniques to teach and keep the attention span of target audiences, we displayed the breadth and capabilities of a massive global operation that cared for its local customers.
Product photography art direction
How-to photography art direction
Marketing collateral creative direction
Promotional photography creative direction
3D model art direction and image design
Customer case collateral and video creative direction
How-to video series creative and art direction
How-to video animated gif image design and creative direction